A Short SEO Guide for First-Timers


SEO or search engine optimization is a process which online marketers use to help rank their client’s websites as high as possible is SERP. Nowadays, such type of marketing is more important than ever before. Search results are getting refined by day, now including options to call businesses directly from the search results, providing map directions and showing working hours. Considering all the advantages good ranking carries with it, it is no wonder more and more small businesses are investing in SEO. In this article, we will introduce you to the concept of SEO and its importance for businesses of all sizes.

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Will One of These Issues Sink Your Startup?


What keeps you up at night?

For business owners, the list can be long, simply because operating a business brings with it so many uncertainties. One of every 5 establishments started in 2014 (the most recent year for which statistics are available) didn’t make it a year. Almost half of those started in 2011 haven’t survived, according to the U.S. Small Business Administration.

The good news is that the survival rate of startups has increased in recent years, according to the SBA and the Kauffman Foundation. Both on a one-year and five-year basis, businesses have a greater chance of living longer than they did earlier in the decade.

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Infographic: 17 Effective Ways for Entrepreneurs to Tackle the Clock


Competitive intelligence is crucial to stay ahead of the curve. As an entrepreneur, you need to deal with heavy workload. Without a proper planning, it’s impossible to meet the deadline. So, how can you manage time efficiently?

Basically, it starts with having an enthusiastic approach. Positivity can be the best driving force of your business success. Set a realistic goal and take necessary measures to drive your business growth. Utilise your 24/7 methodically to perform tasks in a timely manner. Start earlier and plan your day before doing anything else. Check your To-do list and proceed accordingly. Instead of being worried about your task list, learn how to prioritise according to the urgency. This lets you accomplish things in a sequential pattern. It’s good to focus on the task at hand. By doing so, things can be executed more accurately without any delay.

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Affordable Local Marketing Alternatives for Small Business


When starting a business, there are several crucial factors to consider and take care of. You need to have capital, first and foremost, but there are other things you need to do in order to succeed. Advertising is perhaps the most important, aside from money, itself, so make sure, once you have every necessity under control, to invest in getting your business the exposure it needs to thrive. Marketing may seem like a luxury for the already established and successful corporations of the world, but there are affordable alternatives to the mass marketing of corporate giants.

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What is Your Marketing Knowledge? Take This Quiz


With a vast array of marketing tools and activities at your disposal, how do you know what is the right marketing mix for your business?

It must ‘fit’ your business.

For example, guerrilla marketing tactics are perfect for many businesses – fun and high impact, it is the perfect campaign to launch a product or cement a brand. But for other sectors and industries, it would be seen as aggressive and over-the-top, deadening your attempts to grow.

People at Colour Graphics have prepared a quiz to test your marketing knowledge. Take the quiz and find out if the results are what you expected.

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5 Golden Tips to Derive Solid Business Leads Through Social Media


There is no denying the fact that social media has become one of the most important tools in today’s world. Right from meeting old friends, to connecting with customers, social media can do it all. The uses are endless. Since businesses use it to generate business leads from social media, how can one make it more useful?

So, the million-dollar question is, “How can a business generate effective leads from social media?”

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6 Branding Challenges Faced by Small Businesses


Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest. Your logo, marketing materials, website, and more should work to support this.

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How Airline Meal is Made and Why Metal Detectors are Part of it


The airline industry is worth multiple billions of dollars and literally covers the entire globe. On average, over 100,000 planes – that’s 8 million people – are in the air every day. That’s a huge number of people needing to be shuttled from A to B, and sometimes then on to C and D, or back to A.

While air travel has changed a lot in the last few decades, specifically with the rise and rise of super economy flights, it’s still important for airlines to make their passengers feel welcome and comfortable while they’re in the air. Part of this hospitality, as we all know, comes in the form of in-flight meals. While more and more airlines are moving toward serving pre-packaged snacks rather than the traditional hot meal, those that intend to provide a more premium service will still serve hot food to passengers en route.

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Why Small Businesses Need to Include Blogging in Their Marketing Strategy


While there are a number of ways to improve your small business’ marketing strategy, blogging needs to be a priority. We recently conducted a survey where we found a number of small businesses don’t have a blog. It can take time, but it’s a valuable tool.

By sharing your thoughts on industry news and other helpful topics, you’re able to bring value to your customers. So let’s break down how to make that happen.

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Why is Marketing Automation Good for Finding New Prospects


For most businesses, having prospects is the single most important aspect you can have taken care of. It needs to be taken care of. Prospects turn into warm leads that are ready to buy. These people have the highest likelihood of buying your products and engaging with your brand. Having that is important because you don’t want to spend or waste time on unfiltered prospects.

Time is money in this case. The more people you have who’re qualified, the better your efforts are per return on investment. And that’s where automation comes in. Since businesses need a steady source of revenue, the ability to generate leads is worth its weight in gold. But the ability to automate the process is priceless.

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