Most Successful Small Business Marketing Tips for 2017


Finding the perfect marketing team, strategy, and processes can be difficult for a business in any field. Of course that’s not a revolutionary statement, but it’s something that business owners or managers seem to forget at times. Small businesses have an even tougher time making themselves stand out from the crowd and while there are numerous techniques and strategies a business can employ, it sometimes seems like there’s no difference being made.

So how do you ensure your marketing campaigns are successful? There’s no one easy, quick and simple answer to that question, but there are definitely strategies that can help. While there’s no “one size” fits all solution, here’s a list of some very useful tips that will help ensure you’re on the right track to success.

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How to Choose the Right Computers for Your Small Business


Choosing computers for your business can be difficult, and getting the right technology for your specific needs is key to operating smoothly.  There are a variety of things for you to consider when investing in computers.  When looking for the right computers, it’s smart to start with broad decisions, and then narrow your choice down from there.

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126 Expert Tips on Starting a Restaurant Business


Starting a small business is challenging for anyone. Starting a restaurant poses even more challenge due to number of nuances involved as well as government laws and regulations. The investment required to open a decent restaurant is not insignificant either. That is why it is important to thoroughly do your homework before putting that money on the table. I have come across excellent article that has collected tips from experts in restaurant business and would love to share with you with the hope that you can benefit by avoiding undue risk and increasing your probability of success. Enjoy!

Top IT threats to Small Businesses in 2017


Any business that is developing a SWOT (Strength, Weaknesses, Opportunities and Threats) strategy as part of their annual business plan will be considering what threats are likely to be a problem or risk for the business in 2017. One of the main risks which many companies, large or small, will note is the risk of cybercrime.

Cybercrime has become such a huge issue because hackers are constantly finding new ways to target a company’s customer base, data or private files.

Here are a few top tips and risks regarding cybercrime this year, which you may want to safeguard your business against:

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What Credit Card Readers Accept Apple Pay

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Modern technology has moved beyond simple cash transactions. Most people today use credit cards and other alternatives to cash, such as merchant processing. Though it was first established just a few years ago, Apple Pay has become a commonplace mode of payment. If you are upgrading your credit card reader or pos machine, you definitely want to consider one that supports Apple Pay. Here is what you should know about credit card processing readers so that you can accommodate Apple Pay at your business:

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104 Facts about Mobile Marketing You Don’t Know


Mobile marketing currently represents the newest form of digital marketing present on the market. It provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Thinking of Rebranding? Make it Official with a Company Event


Everybody needs a fresh start once in a while. People and businesses do it for various reasons. The process of rebranding represents a marketing strategy that companies use to make a new image for themselves. From changing the logo, colors, through changing images associated with certain products, brands, and even entire the entire working corporations – rebranding is a serious task.

We’ve gathered some general tips and tricks you may find useful when you start contemplating the rebranding process, but we mostly focused on the period after the rebranding process has already been finished – the rebranding activation. But, first things first:

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A Short SEO Guide for First-Timers


SEO or search engine optimization is a process which online marketers use to help rank their client’s websites as high as possible is SERP. Nowadays, such type of marketing is more important than ever before. Search results are getting refined by day, now including options to call businesses directly from the search results, providing map directions and showing working hours. Considering all the advantages good ranking carries with it, it is no wonder more and more small businesses are investing in SEO. In this article, we will introduce you to the concept of SEO and its importance for businesses of all sizes.

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Will One of These Issues Sink Your Startup?


What keeps you up at night?

For business owners, the list can be long, simply because operating a business brings with it so many uncertainties. One of every 5 establishments started in 2014 (the most recent year for which statistics are available) didn’t make it a year. Almost half of those started in 2011 haven’t survived, according to the U.S. Small Business Administration.

The good news is that the survival rate of startups has increased in recent years, according to the SBA and the Kauffman Foundation. Both on a one-year and five-year basis, businesses have a greater chance of living longer than they did earlier in the decade.

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Infographic: 17 Effective Ways for Entrepreneurs to Tackle the Clock


Competitive intelligence is crucial to stay ahead of the curve. As an entrepreneur, you need to deal with heavy workload. Without a proper planning, it’s impossible to meet the deadline. So, how can you manage time efficiently?

Basically, it starts with having an enthusiastic approach. Positivity can be the best driving force of your business success. Set a realistic goal and take necessary measures to drive your business growth. Utilise your 24/7 methodically to perform tasks in a timely manner. Start earlier and plan your day before doing anything else. Check your To-do list and proceed accordingly. Instead of being worried about your task list, learn how to prioritise according to the urgency. This lets you accomplish things in a sequential pattern. It’s good to focus on the task at hand. By doing so, things can be executed more accurately without any delay.

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