6 Branding Challenges Faced by Small Businesses


Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest. Your logo, marketing materials, website, and more should work to support this.

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How Important is Social Media for Small Business?

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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How Employees can Provide Marketing Boost to Small Businesses

Employee Motivation
Every small business struggles with efficiency from time to time, and this is quite natural on your way to success, but it can usually be overcome with hard work. Trying to become a famous brand, and trying to create a strong fellowship of customers can be quite demanding, both in aspects of time and, of course, money, and as a business owner, it is up to you to make all the necessary decisions and adjustments in order to make everything flow as smoothly as possible. Organizational skills are exceptionally important, as you are well aware that it is up to you to manage and lead all the individuals that are included in your business.

There are a number of techniques that can be used in order to increase the efficiency of your workers which you can use to both organize and inspire.

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5 Effective Ways to Improve Customer Retention and Sales

Customer Service
Here’s a business priority worth embracing: Increasing customer retention. You see, not all customers are created equal. Yes, all paying customers spend money with you, and that’s something your business needs, but the real bread and butter of your business is your loyal customers. Those satisfied people who return to do business with you again and again provide you with a stable customer base and a steady income, making them worth a great deal to your business.

A study by the Harvard Business School suggests that if you can increase your customer retention rates by 5%, you could see a jump in your profits by as much as 25%. That’s good news for any business, so let’s take a look at some of the things you can do to increase customer retention rates.

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What is Small Business Marketing?

Marketing
This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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