How to Do Marketing for your Dropshipping Business


Dropshipping as a type of ecommerce has been around for a while now and, owing to a number of factors, it is actually becoming more and more popular, not just in the United States, but around the world as well.

Due to its many idiosyncrasies, dropshipping requires a unique approach to marketing and anyone who wishes to try their hand at this kind of ecommerce business should learn a thing or two before they take the plunge.

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Improve Restaurant Sales with These 3 Proven Marketing Ideas

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Restaurant industry is one of the most competitive one to manage. Every year scores of restaurants and franchise operators go out of business and many new ones pop up in their place. New concepts and menus that tailor to different clientele and demographics keep coming to market to get a piece of business. The most difficult part of managing a restaurant is attracting customers. Once you can bring those customers in it is relatively easy to keep them coming back as long as you provide them with great food, excellent customer service and good overall experience. So how do you do that? Here are 3 proven marketing ideas you can use to bring those customers to your restaurant footstep.

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Most Successful Small Business Marketing Tips for 2017


Finding the perfect marketing team, strategy, and processes can be difficult for a business in any field. Of course that’s not a revolutionary statement, but it’s something that business owners or managers seem to forget at times. Small businesses have an even tougher time making themselves stand out from the crowd and while there are numerous techniques and strategies a business can employ, it sometimes seems like there’s no difference being made.

So how do you ensure your marketing campaigns are successful? There’s no one easy, quick and simple answer to that question, but there are definitely strategies that can help. While there’s no “one size” fits all solution, here’s a list of some very useful tips that will help ensure you’re on the right track to success.

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5 Golden Tips to Derive Solid Business Leads Through Social Media


There is no denying the fact that social media has become one of the most important tools in today’s world. Right from meeting old friends, to connecting with customers, social media can do it all. The uses are endless. Since businesses use it to generate business leads from social media, how can one make it more useful?

So, the million-dollar question is, “How can a business generate effective leads from social media?”

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How Small Businesses Can Advertise Profitably on Facebook


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

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Infographic: What is the Best Time to Post Articles in Social Media

Social Media
Social media marketing is no longer a “nice to have” tool for small businesses. If you are consciously forgoing a presence on social media, you could be leaving growth and therefore thousands of dollars in revenue on the table.

If you are motivated to implement a social media strategy but want to first experiment yourself before hiring a freelance account manager, there are guides to help beginners know where to start. For example, Start A Blog 123 has developed a comprehensive infographic on social media posting times. Not only does the graphic detail the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Google+, but it also explains the best days to share, the number of hashtags to use, image sizes that work best, etc.

If you’re looking to build a presence for your business, check out the infographic below as a primer to social media marketing.

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How can Fitness Trainers Leverage Online Tools to Expand Clientele

fitness-trainer
For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.

Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.

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Small Business Issues to Consider When Starting out on Social Media

social-media
I am starting to promote my business on Social Media.

  • What do I need to think about?
  • Which site is best for my business?
  • Who should I trust to do this for me?
  • Are there any risks I am not thinking about?

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How Important is Social Media for Small Business?

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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Which is Better: Online vs. Offline Marketing for Small Business

Duel
Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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