Why Your Small Business Should Invest in Video Marketing


Today’s small businesses face some large challenges. Aside from remaining in an intensely competitive market, small companies deal with problems that larger ones just don’t have to, including an absence of monetary possessions, an absence of brand recognition, and an absence of qualified sales representatives. To compete, small companies must figure out ways to ratchet up their marketing programs.

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How to Choose the Right Computers for Your Small Business


Choosing computers for your business can be difficult, and getting the right technology for your specific needs is key to operating smoothly.  There are a variety of things for you to consider when investing in computers.  When looking for the right computers, it’s smart to start with broad decisions, and then narrow your choice down from there.

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Top IT threats to Small Businesses in 2017


Any business that is developing a SWOT (Strength, Weaknesses, Opportunities and Threats) strategy as part of their annual business plan will be considering what threats are likely to be a problem or risk for the business in 2017. One of the main risks which many companies, large or small, will note is the risk of cybercrime.

Cybercrime has become such a huge issue because hackers are constantly finding new ways to target a company’s customer base, data or private files.

Here are a few top tips and risks regarding cybercrime this year, which you may want to safeguard your business against:

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What Credit Card Readers Accept Apple Pay

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Modern technology has moved beyond simple cash transactions. Most people today use credit cards and other alternatives to cash, such as merchant processing. Though it was first established just a few years ago, Apple Pay has become a commonplace mode of payment. If you are upgrading your credit card reader or pos machine, you definitely want to consider one that supports Apple Pay. Here is what you should know about credit card processing readers so that you can accommodate Apple Pay at your business:

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104 Facts about Mobile Marketing You Don’t Know


Mobile marketing currently represents the newest form of digital marketing present on the market. It provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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How Airline Meal is Made and Why Metal Detectors are Part of it


The airline industry is worth multiple billions of dollars and literally covers the entire globe. On average, over 100,000 planes – that’s 8 million people – are in the air every day. That’s a huge number of people needing to be shuttled from A to B, and sometimes then on to C and D, or back to A.

While air travel has changed a lot in the last few decades, specifically with the rise and rise of super economy flights, it’s still important for airlines to make their passengers feel welcome and comfortable while they’re in the air. Part of this hospitality, as we all know, comes in the form of in-flight meals. While more and more airlines are moving toward serving pre-packaged snacks rather than the traditional hot meal, those that intend to provide a more premium service will still serve hot food to passengers en route.

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Why is Marketing Automation Good for Finding New Prospects


For most businesses, having prospects is the single most important aspect you can have taken care of. It needs to be taken care of. Prospects turn into warm leads that are ready to buy. These people have the highest likelihood of buying your products and engaging with your brand. Having that is important because you don’t want to spend or waste time on unfiltered prospects.

Time is money in this case. The more people you have who’re qualified, the better your efforts are per return on investment. And that’s where automation comes in. Since businesses need a steady source of revenue, the ability to generate leads is worth its weight in gold. But the ability to automate the process is priceless.

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