How Small Businesses Can Advertise Profitably on Facebook


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

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Infographic: Building A Website? You Need to Consider These 50 Features

website
One of the biggest challenges modern business owners face is establishing a solid online reputation for their company. The competition is tough and everyone wants to stand out and gain attention from prospective customers. The first step to gaining that attention is to build an excellent website to represent your company online. Most modern customers expect some information about a business or product available online and your website in an opportunity to convey that information in your own way.

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Infographic: What is the Best Time to Post Articles in Social Media

Social Media
Social media marketing is no longer a “nice to have” tool for small businesses. If you are consciously forgoing a presence on social media, you could be leaving growth and therefore thousands of dollars in revenue on the table.

If you are motivated to implement a social media strategy but want to first experiment yourself before hiring a freelance account manager, there are guides to help beginners know where to start. For example, Start A Blog 123 has developed a comprehensive infographic on social media posting times. Not only does the graphic detail the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Google+, but it also explains the best days to share, the number of hashtags to use, image sizes that work best, etc.

If you’re looking to build a presence for your business, check out the infographic below as a primer to social media marketing.

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How can Fitness Trainers Leverage Online Tools to Expand Clientele

fitness-trainer
For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.

Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.

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4 Questions You Need to Ask Before Giving Out Promotional Products

promotional-products
Go to any trade show or exhibition and you will find all types of promotional products being given away. At the end of the day you will likely end up with bag full of pens, cups, caps, USB drives and so on. Even after the rise of digital advertising promotional products provide great marketing value to businesses large and small. One of the reasons for their success is the lasting impression it provides to businesses. The recipient of the products will continue to use it and remember your business even after the event is over. The lasting impression is what markers aim to achieve with any marketing program. Now, before you go out and buy hundreds of pens or USB drives you should take a step back and give careful thought to the goal you aim to achieve with this. The best way to do it is ask the following 4 questions to yourself.

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Small Business Issues to Consider When Starting out on Social Media

social-media
I am starting to promote my business on Social Media.

  • What do I need to think about?
  • Which site is best for my business?
  • Who should I trust to do this for me?
  • Are there any risks I am not thinking about?

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How Technology is Changing the Future of Office Furniture

Smart Office
Technology has been changing the way we work for quite some time now, and shows no signs of stopping. Most innovations have hitherto been confined to the functional aspects of office furniture, like increasing physical well-being using ergonomic office chairs and adjustable height workstations. But more recently, many new advances have started to allow the integration of cutting edge tech in the workplace. Whether it’s virtual reality meetings or software that promotes team efficiency, it’s worth exploring how integrated technology might change the reality of the twenty-first century workplace.

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6 Qualities Required to Make People Trust You

trust
If you are an entrepreneur or business person involved in making and closing deals, one of the best things you can do is to build trust. Anyone in business values trust – the trust you have in your associates, the trust your associates have in you. Trust is essential to every deal, every agreement, and yet it is very hard to earn. Too many people have been let down or deceived in the past and so they hold back from others, and from many mutually beneficial opportunities.

How can you earn more trust so that you can do better business?

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How Important is Social Media for Small Business?

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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How Employees can Provide Marketing Boost to Small Businesses

Employee Motivation
Every small business struggles with efficiency from time to time, and this is quite natural on your way to success, but it can usually be overcome with hard work. Trying to become a famous brand, and trying to create a strong fellowship of customers can be quite demanding, both in aspects of time and, of course, money, and as a business owner, it is up to you to make all the necessary decisions and adjustments in order to make everything flow as smoothly as possible. Organizational skills are exceptionally important, as you are well aware that it is up to you to manage and lead all the individuals that are included in your business.

There are a number of techniques that can be used in order to increase the efficiency of your workers which you can use to both organize and inspire.

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