Affordable Local Marketing Alternatives for Small Business


When starting a business, there are several crucial factors to consider and take care of. You need to have capital, first and foremost, but there are other things you need to do in order to succeed. Advertising is perhaps the most important, aside from money, itself, so make sure, once you have every necessity under control, to invest in getting your business the exposure it needs to thrive. Marketing may seem like a luxury for the already established and successful corporations of the world, but there are affordable alternatives to the mass marketing of corporate giants.

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How Small Businesses Can Advertise Profitably on Facebook


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

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What is Small Business Marketing?

Marketing
This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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