Will One of These Issues Sink Your Startup?


What keeps you up at night?

For business owners, the list can be long, simply because operating a business brings with it so many uncertainties. One of every 5 establishments started in 2014 (the most recent year for which statistics are available) didn’t make it a year. Almost half of those started in 2011 haven’t survived, according to the U.S. Small Business Administration.

The good news is that the survival rate of startups has increased in recent years, according to the SBA and the Kauffman Foundation. Both on a one-year and five-year basis, businesses have a greater chance of living longer than they did earlier in the decade.

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Infographic: 17 Effective Ways for Entrepreneurs to Tackle the Clock


Competitive intelligence is crucial to stay ahead of the curve. As an entrepreneur, you need to deal with heavy workload. Without a proper planning, it’s impossible to meet the deadline. So, how can you manage time efficiently?

Basically, it starts with having an enthusiastic approach. Positivity can be the best driving force of your business success. Set a realistic goal and take necessary measures to drive your business growth. Utilise your 24/7 methodically to perform tasks in a timely manner. Start earlier and plan your day before doing anything else. Check your To-do list and proceed accordingly. Instead of being worried about your task list, learn how to prioritise according to the urgency. This lets you accomplish things in a sequential pattern. It’s good to focus on the task at hand. By doing so, things can be executed more accurately without any delay.

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What is Your Marketing Knowledge? Take This Quiz


With a vast array of marketing tools and activities at your disposal, how do you know what is the right marketing mix for your business?

It must ‘fit’ your business.

For example, guerrilla marketing tactics are perfect for many businesses – fun and high impact, it is the perfect campaign to launch a product or cement a brand. But for other sectors and industries, it would be seen as aggressive and over-the-top, deadening your attempts to grow.

People at Colour Graphics have prepared a quiz to test your marketing knowledge. Take the quiz and find out if the results are what you expected.

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6 Branding Challenges Faced by Small Businesses


Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest. Your logo, marketing materials, website, and more should work to support this.

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Why Small Businesses Need to Include Blogging in Their Marketing Strategy


While there are a number of ways to improve your small business’ marketing strategy, blogging needs to be a priority. We recently conducted a survey where we found a number of small businesses don’t have a blog. It can take time, but it’s a valuable tool.

By sharing your thoughts on industry news and other helpful topics, you’re able to bring value to your customers. So let’s break down how to make that happen.

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Why is Marketing Automation Good for Finding New Prospects


For most businesses, having prospects is the single most important aspect you can have taken care of. It needs to be taken care of. Prospects turn into warm leads that are ready to buy. These people have the highest likelihood of buying your products and engaging with your brand. Having that is important because you don’t want to spend or waste time on unfiltered prospects.

Time is money in this case. The more people you have who’re qualified, the better your efforts are per return on investment. And that’s where automation comes in. Since businesses need a steady source of revenue, the ability to generate leads is worth its weight in gold. But the ability to automate the process is priceless.

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How can Fitness Trainers Leverage Online Tools to Expand Clientele

fitness-trainer
For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.

Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.

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Small Business Issues to Consider When Starting out on Social Media

social-media
I am starting to promote my business on Social Media.

  • What do I need to think about?
  • Which site is best for my business?
  • Who should I trust to do this for me?
  • Are there any risks I am not thinking about?

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How Important is Social Media for Small Business?

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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Which is Better: Online vs. Offline Marketing for Small Business

Duel
Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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