Most Successful Small Business Marketing Tips for 2017

October 4, 2017 By


Finding the perfect marketing team, strategy, and processes can be difficult for a business in any field. Of course that’s not a revolutionary statement, but it’s something that business owners or managers seem to forget at times. Small businesses have an even tougher time making themselves stand out from the crowd and while there are numerous techniques and strategies a business can employ, it sometimes seems like there’s no difference being made.

So how do you ensure your marketing campaigns are successful? There’s no one easy, quick and simple answer to that question, but there are definitely strategies that can help. While there’s no “one size” fits all solution, here’s a list of some very useful tips that will help ensure you’re on the right track to success.

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Filed Under: Direct Marketing, Social Media Tagged With: , ,

104 Facts about Mobile Marketing You Don’t Know

June 29, 2017 By


Mobile marketing currently represents the newest form of digital marketing present on the market. It provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Filed Under: Advertising, Technology Tagged With: ,

Why is Marketing Automation Good for Finding New Prospects

December 20, 2016 By


For most businesses, having prospects is the single most important aspect you can have taken care of. It needs to be taken care of. Prospects turn into warm leads that are ready to buy. These people have the highest likelihood of buying your products and engaging with your brand. Having that is important because you don’t want to spend or waste time on unfiltered prospects.

Time is money in this case. The more people you have who’re qualified, the better your efforts are per return on investment. And that’s where automation comes in. Since businesses need a steady source of revenue, the ability to generate leads is worth its weight in gold. But the ability to automate the process is priceless.

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Filed Under: Technology Tagged With: ,

Infographic: What is the Best Time to Post Articles in Social Media

October 30, 2016 By

Social Media
Social media marketing is no longer a “nice to have” tool for small businesses. If you are consciously forgoing a presence on social media, you could be leaving growth and therefore thousands of dollars in revenue on the table.

If you are motivated to implement a social media strategy but want to first experiment yourself before hiring a freelance account manager, there are guides to help beginners know where to start. For example, Start A Blog 123 has developed a comprehensive infographic on social media posting times. Not only does the graphic detail the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Google+, but it also explains the best days to share, the number of hashtags to use, image sizes that work best, etc.

If you’re looking to build a presence for your business, check out the infographic below as a primer to social media marketing.

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Filed Under: Social Media Tagged With: ,

Which is Better: Online vs. Offline Marketing for Small Business

March 2, 2015 By

Duel
Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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Filed Under: Advertising, Direct Marketing, Social Media Tagged With: , , , ,