Thinking of Rebranding? Make it Official with a Company Event

Everybody needs a fresh start once in a while. People and businesses do it for various reasons. The process of rebranding represents a marketing strategy that companies use to make a new image for themselves. From changing the logo, colors, through changing images associated with certain products, brands, and even entire the entire working corporations – rebranding is a serious task.

We’ve gathered some general tips and tricks you may find useful when you start contemplating the rebranding process, but we mostly focused on the period after the rebranding process has already been finished – the rebranding activation. But, first things first:

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4 Questions You Need to Ask Before Giving Out Promotional Products

Go to any trade show or exhibition and you will find all types of promotional products being given away. At the end of the day you will likely end up with bag full of pens, cups, caps, USB drives and so on. Even after the rise of digital advertising promotional products provide great marketing value to businesses large and small. One of the reasons for their success is the lasting impression it provides to businesses. The recipient of the products will continue to use it and remember your business even after the event is over. The lasting impression is what markers aim to achieve with any marketing program. Now, before you go out and buy hundreds of pens or USB drives you should take a step back and give careful thought to the goal you aim to achieve with this. The best way to do it is ask the following 4 questions to yourself.

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