How can Fitness Trainers Leverage Online Tools to Expand Clientele

For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.

Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.

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4 Questions You Need to Ask Before Giving Out Promotional Products

Go to any trade show or exhibition and you will find all types of promotional products being given away. At the end of the day you will likely end up with bag full of pens, cups, caps, USB drives and so on. Even after the rise of digital advertising promotional products provide great marketing value to businesses large and small. One of the reasons for their success is the lasting impression it provides to businesses. The recipient of the products will continue to use it and remember your business even after the event is over. The lasting impression is what markers aim to achieve with any marketing program. Now, before you go out and buy hundreds of pens or USB drives you should take a step back and give careful thought to the goal you aim to achieve with this. The best way to do it is ask the following 4 questions to yourself.

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Small Business Issues to Consider When Starting out on Social Media

I am starting to promote my business on Social Media.

  • What do I need to think about?
  • Which site is best for my business?
  • Who should I trust to do this for me?
  • Are there any risks I am not thinking about?

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How Technology is Changing the Future of Office Furniture

Smart Office
Technology has been changing the way we work for quite some time now, and shows no signs of stopping. Most innovations have hitherto been confined to the functional aspects of office furniture, like increasing physical well-being using ergonomic office chairs and adjustable height workstations. But more recently, many new advances have started to allow the integration of cutting edge tech in the workplace. Whether it’s virtual reality meetings or software that promotes team efficiency, it’s worth exploring how integrated technology might change the reality of the twenty-first century workplace.

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6 Qualities Required to Make People Trust You

If you are an entrepreneur or business person involved in making and closing deals, one of the best things you can do is to build trust. Anyone in business values trust – the trust you have in your associates, the trust your associates have in you. Trust is essential to every deal, every agreement, and yet it is very hard to earn. Too many people have been let down or deceived in the past and so they hold back from others, and from many mutually beneficial opportunities.

How can you earn more trust so that you can do better business?

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How Important is Social Media for Small Business?

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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How Employees can Provide Marketing Boost to Small Businesses

Employee Motivation
Every small business struggles with efficiency from time to time, and this is quite natural on your way to success, but it can usually be overcome with hard work. Trying to become a famous brand, and trying to create a strong fellowship of customers can be quite demanding, both in aspects of time and, of course, money, and as a business owner, it is up to you to make all the necessary decisions and adjustments in order to make everything flow as smoothly as possible. Organizational skills are exceptionally important, as you are well aware that it is up to you to manage and lead all the individuals that are included in your business.

There are a number of techniques that can be used in order to increase the efficiency of your workers which you can use to both organize and inspire.

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5 Effective Ways to Improve Customer Retention and Sales

Customer Service
Here’s a business priority worth embracing: Increasing customer retention. You see, not all customers are created equal. Yes, all paying customers spend money with you, and that’s something your business needs, but the real bread and butter of your business is your loyal customers. Those satisfied people who return to do business with you again and again provide you with a stable customer base and a steady income, making them worth a great deal to your business.

A study by the Harvard Business School suggests that if you can increase your customer retention rates by 5%, you could see a jump in your profits by as much as 25%. That’s good news for any business, so let’s take a look at some of the things you can do to increase customer retention rates.

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Which is Better: Online vs. Offline Marketing for Small Business

Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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What is Small Business Marketing?

This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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