6 Branding Challenges Faced by Small Businesses


Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest. Your logo, marketing materials, website, and more should work to support this.

[Read more…]

How Airline Meal is Made and Why Metal Detectors are Part of it


The airline industry is worth multiple billions of dollars and literally covers the entire globe. On average, over 100,000 planes – that’s 8 million people – are in the air every day. That’s a huge number of people needing to be shuttled from A to B, and sometimes then on to C and D, or back to A.

While air travel has changed a lot in the last few decades, specifically with the rise and rise of super economy flights, it’s still important for airlines to make their passengers feel welcome and comfortable while they’re in the air. Part of this hospitality, as we all know, comes in the form of in-flight meals. While more and more airlines are moving toward serving pre-packaged snacks rather than the traditional hot meal, those that intend to provide a more premium service will still serve hot food to passengers en route.

[Read more…]

Why Small Businesses Need to Include Blogging in Their Marketing Strategy


While there are a number of ways to improve your small business’ marketing strategy, blogging needs to be a priority. We recently conducted a survey where we found a number of small businesses don’t have a blog. It can take time, but it’s a valuable tool.

By sharing your thoughts on industry news and other helpful topics, you’re able to bring value to your customers. So let’s break down how to make that happen.

[Read more…]

Why is Marketing Automation Good for Finding New Prospects


For most businesses, having prospects is the single most important aspect you can have taken care of. It needs to be taken care of. Prospects turn into warm leads that are ready to buy. These people have the highest likelihood of buying your products and engaging with your brand. Having that is important because you don’t want to spend or waste time on unfiltered prospects.

Time is money in this case. The more people you have who’re qualified, the better your efforts are per return on investment. And that’s where automation comes in. Since businesses need a steady source of revenue, the ability to generate leads is worth its weight in gold. But the ability to automate the process is priceless.

[Read more…]

How Small Businesses Can Advertise Profitably on Facebook


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

[Read more…]

Infographic: Building A Website? You Need to Consider These 50 Features

website
One of the biggest challenges modern business owners face is establishing a solid online reputation for their company. The competition is tough and everyone wants to stand out and gain attention from prospective customers. The first step to gaining that attention is to build an excellent website to represent your company online. Most modern customers expect some information about a business or product available online and your website in an opportunity to convey that information in your own way.

[Read more…]

Infographic: What is the Best Time to Post Articles in Social Media

Social Media
Social media marketing is no longer a “nice to have” tool for small businesses. If you are consciously forgoing a presence on social media, you could be leaving growth and therefore thousands of dollars in revenue on the table.

If you are motivated to implement a social media strategy but want to first experiment yourself before hiring a freelance account manager, there are guides to help beginners know where to start. For example, Start A Blog 123 has developed a comprehensive infographic on social media posting times. Not only does the graphic detail the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Google+, but it also explains the best days to share, the number of hashtags to use, image sizes that work best, etc.

If you’re looking to build a presence for your business, check out the infographic below as a primer to social media marketing.

[Read more…]

How can Fitness Trainers Leverage Online Tools to Expand Clientele

fitness-trainer
For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.

Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.

[Read more…]

4 Questions You Need to Ask Before Giving Out Promotional Products

promotional-products
Go to any trade show or exhibition and you will find all types of promotional products being given away. At the end of the day you will likely end up with bag full of pens, cups, caps, USB drives and so on. Even after the rise of digital advertising promotional products provide great marketing value to businesses large and small. One of the reasons for their success is the lasting impression it provides to businesses. The recipient of the products will continue to use it and remember your business even after the event is over. The lasting impression is what markers aim to achieve with any marketing program. Now, before you go out and buy hundreds of pens or USB drives you should take a step back and give careful thought to the goal you aim to achieve with this. The best way to do it is ask the following 4 questions to yourself.

[Read more…]

Small Business Issues to Consider When Starting out on Social Media

social-media
I am starting to promote my business on Social Media.

  • What do I need to think about?
  • Which site is best for my business?
  • Who should I trust to do this for me?
  • Are there any risks I am not thinking about?

[Read more…]