Marketing that challenges conventions is sometimes the most memorable. It carries associated risks in the online and offline worlds — so striking the balance between quirky and challenging and annoyingly attention-seeking is tricky.
But some bold companies pull it off with ease and remind us that creativity and innovation aren’t the sole property of ‘higher’ forms of art. If you’ve got moxie, guerrilla marketing could help you differentiate your brand and grab loyal customers. Here are three wild and wonderful campaigns to get you started.