6 Qualities Required to Make People Trust You

March 4, 2016 By

trust
If you are an entrepreneur or business person involved in making and closing deals, one of the best things you can do is to build trust. Anyone in business values trust – the trust you have in your associates, the trust your associates have in you. Trust is essential to every deal, every agreement, and yet it is very hard to earn. Too many people have been let down or deceived in the past and so they hold back from others, and from many mutually beneficial opportunities.

How can you earn more trust so that you can do better business?

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How Important is Social Media for Small Business?

April 20, 2015 By

Social Media
Here is a real life experience that I am sure many of you can relate to. My brother was having problems with the brand new dishwasher he had bought few days ago. He called the manufacturer and after waiting for 15 minutes on phone was told to try couple of things that would fix the problem. Well, it did not. He called back. After waiting for another 15 minutes was told to try something else. This went on for few iterations. Frustrated he took his complaint to Facebook and Twitter. And guess what? 5 minutes after posting his complaint a real-life technical person from the company asked him to contact him directly. Not only did he not have to wait for 15 minutes, but the technical rep figured out exactly what was wrong and fixed the problem in a matter of 1 hour.

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Filed Under: Branding, Social Media Tagged With: , ,

How Employees can Provide Marketing Boost to Small Businesses

March 16, 2015 By

Employee Motivation
Every small business struggles with efficiency from time to time, and this is quite natural on your way to success, but it can usually be overcome with hard work. Trying to become a famous brand, and trying to create a strong fellowship of customers can be quite demanding, both in aspects of time and, of course, money, and as a business owner, it is up to you to make all the necessary decisions and adjustments in order to make everything flow as smoothly as possible. Organizational skills are exceptionally important, as you are well aware that it is up to you to manage and lead all the individuals that are included in your business.

There are a number of techniques that can be used in order to increase the efficiency of your workers which you can use to both organize and inspire.

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Filed Under: Branding Tagged With: ,

5 Effective Ways to Improve Customer Retention and Sales

March 7, 2015 By

Customer Service
Here’s a business priority worth embracing: Increasing customer retention. You see, not all customers are created equal. Yes, all paying customers spend money with you, and that’s something your business needs, but the real bread and butter of your business is your loyal customers. Those satisfied people who return to do business with you again and again provide you with a stable customer base and a steady income, making them worth a great deal to your business.

A study by the Harvard Business School suggests that if you can increase your customer retention rates by 5%, you could see a jump in your profits by as much as 25%. That’s good news for any business, so let’s take a look at some of the things you can do to increase customer retention rates.

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Which is Better: Online vs. Offline Marketing for Small Business

March 2, 2015 By

Duel
Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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Filed Under: Advertising, Direct Marketing, Social Media Tagged With: , , , ,

What is Small Business Marketing?

February 25, 2015 By

Marketing
This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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Filed Under: Advertising, Branding, Direct Marketing, Pricing, Promotions, SEO, Social Media Tagged With: ,